The Challenge
During the COVID pandemic and after George Floyd, there was a growing awareness of the disparity in opportunity for marginalized communities in the US – particularly with venture capital and the fact that there were unprecedented amounts of capital flowing into the industry, with ever larger funds and startup valuations, yet the amount of money and opportunities for women, BIPOC, and other underrepresented communities was virtually unchanged.
There was plenty of interest and indeed, billions of dollars pledged to rectify this disparity, yet at the end of the day, the money and opportunities somehow never reached these founders. It turns out that despite their good intentions, most companies didn’t have the right connections, nor the structures in place to direct their capital and resources to them.
The challenge was to develop a strategy to help connect these sources with the founders and startups that could use their help — while still protecting their agency and ability to grow as they saw fit — and then to develop the team and processes to execute the strategy.